Bottled
Brilliance

Whitewolfe needed a brand identity that felt timeless and premium across both a wine label and company profile, while authentically reflecting the partnership at its heart.

With founders Clare Whitehead and Luke Wolfe each bringing a W to the table, the logo wrote itself. A stacked W mark was created where the second W is formed entirely from the negative space of the first - a subtle nod to the two people behind the brand. This duality carried through every brand touchpoint and application, while the wine bottle labels were left beautifully unrestrained, letting the liquid do the talking.