Clean Beauty
Never Looked
So Good
Clean Nectarine had something the competition didn't - a real founder, a genuine story and one of the strictest ingredient ban lists in Australia. The challenge was twofold: refresh a brand and website that needed to feel more premium and considered, and then extend that elevated identity across a growing range of own-brand packaging.
We placed Irene at the absolute heart of the brand, illustrated with warmth and elegance, she appears across brand touchpoints as both a face and a promise. The brand refresh elevated the typography, refined the colour palette and gave the whole identity a more premium, editorial feel without losing its approachability. The own-brand packaging range - face serums, oils, lip balms, face mists and butterfly pea tea - each carries its own illustrated female figure, tying every product back to the brand's core belief that clean beauty should be beautiful, trustworthy and real.
“I’ve always been a fan of Mark's work, and his new agency was the perfect partner for my latest project. Mark blends brand storytelling, creative design and strategy into a single, cohesive outcome, without the fluff that often comes with bigger agencies, and that's exactly what I needed.
The brief was ambitious: to bring the heart, soul, nostalgia and recognition of my first business, Nourished Life, into its successor, creating a fresh, modern identity for Clean Nectarine. Mark nailed it.
From the logo and brand identity to the website creative, the Clean Nectarine NO List (our ingredient ban list) and the complete redesign of our private label range, every detail feels considered, timeless and unmistakably Clean Nectarine.”
Irene Falcone, Founder, Clean Nectarine
