Lights,
Canapés,
Action
Multi-use spaces can loose their identity when a venue tries to be everything. La Botanique, nestled in Botany Bay in Sydney, needed a brand identity strong enough to hold all three together, a commercial kitchen, an event space and a filming location, without losing character, or a clear sense of place.
The answer was in the monogram. The LB letterform was designed not just as a logo but as a living device - a window into whatever the space becomes on any given day. Cooking, celebrating, filming, the monogram frames it all. The wordmark is bold yet approachable, and the supporting visual language - duotone photography and clean editorial typography - ties kitchen, events, and filming into one cohesive Sydney brand identity that never feels like it's trying too hard.
The LB monogram does the heavy lifting across every touchpoint - from tablet and mobile to signage and social - shape-shifting with the space it represents while always feeling unmistakably La Botanique. It's the rare brand identity that's as comfortable on a film set as it is at a dinner party. Much like the space itself, it simply works wherever you need it.
